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Where is Velveeta in the Grocery Store? (Quick Guide)

Lisa Price
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by Lisa Price

Sometimes, the layout of a grocery store makes no sense at all. If you ever find yourself wandering the aisles of the grocery store with no end in sight, you might wonder what aisle is Velveeta cheese in?

In grocery stores like Walmart, Kroger, Costco and Target, you’ll likely find Velveeta in the dips and spread section, although it sometimes ends up in the dairy section.

Many people make the mistake of checking the refrigerators at a supermarket. Velveeta cheese is not in the refrigerator section, as Velveeta cheese does not need to be kept cold. It might sound counterintuitive, but it makes sense to consider what Velveeta is.

There was a time when Velveeta came from real cheese. Those days are long gone, however. Today, Velveeta is a highly processed combination of different concentrates of whey and milk protein, preservatives, milk, and fat.

What does Velveeta look like in the grocery store?

Velveeta comes in a long rectangular box. It’s bright yellow with the name “Velveeta” in a bold red font. Though it’s a type of cheese, it’s not usually found in the dairy section with refrigerated cheeses. Instead, it’s on the shelf in the center dry goods sections.


What is the price of Velveeta?

Velveeta comes in three different sizes: 8 ounces, 16 ounces, and 32 ounces. The smallest size costs about $5, which jumps to $6 for the medium size. The largest option then costs about $8.

Where to buy Velveeta near me?

A few of the big grocery store chains that carry Velveeta include:

  • Walmart
  • Kroger
  • Sam’s Club
  • Costco
  • Stop & Shop
  • Giant Food Stores
  • Target
  • Fareway
  • Hy-vee
  • Meijer
  • Wegmans
  • Piggly Wiggly
  • Publix

This is just a short list of all the grocery stores that carry Velveeta cheese. In truth, most grocery stores have the product. And even local grocery stores and markets will likely carry it as well.

There’s no reason to panic if you think your favorite grocery store doesn’t carry Velveeta. Odds are, you can find it elsewhere. And if you can’t find it at a physical shop, you can always order it online.

How to buy Velveeta cheese online

More than ever before, it’s easy to find products that you love on e-commerce sites. Ordering online makes shopping easy and convenient, which explains its increasing popularity.

You can order Velveeta cheese on many websites, including the following.


Amazon is usually the first option when ordering online. You can even order groceries online at Amazon these days and set up recurring deliveries so that you never run out of your favorite things. Velveeta from Amazon comes in different quantities, all reasonably priced.


ShopFoodEx is an older company, in operation since 2002. They have made a name for themselves, delivering groceries, and Velveeta is one of the many products they can bring straight to your door. It tends to be a little more expensive than Amazon, but you can trust that you’re receiving quality products.


My American Market is another excellent place to find Velveeta cheese online if you live in Europe. Not only do they sell Velveeta blocks, but they sell shells and cheese kits. Making your favorite dishes has never been this easy before. Ordering online with My American Market ensures quality and speedy delivery.


Ordering from Target is one of many ways you can have Velveeta delivered to you. Stores like Target have an entire online shopping system that sells all your favorite products. With convenient shipping straight to your door, there’s no need to run out of Velveeta again.

How long does store-bought Velveeta last after opening?

Velveeta is a long-lasting cheese since it’s processed and has preservatives. Once you’ve opened the foil wrapper, you can enjoy Velveeta for up to eight weeks with proper storage.

For this cheese, proper storage means you keep it in the fridge after opening. Cover the cheese completely so the air won’t cause it to harden. If you notice hard corners on your cheese, just cut them off and eat the rest.

While eight weeks is a long time for the cheese to last, you’ll still want to check it before you take a bite. Look at the cheese and make sure you’ve cut off any hard edges and the rest of it looks as good as new. Over time, the taste may deteriorate, but you’ll still add some creaminess to your recipes with properly refrigerated Velveeta.

If you’re not going to use an open package of Velveeta within eight weeks, you can store it in the freezer. Velveeta will stay frozen for about six months, but don’t tuck it away in its original packaging. The foil and box aren’t tight enough to prevent freezer burn.

Throw away the original wrappings and seal the cheese tightly with plastic wrap. Then put it in a freezer bag or air-tight Tupperware. Otherwise, you’ll unearth the Velveeta and find it harder than a block of ice.

How to properly store Velveeta?

You can store unopened Velveeta the same way you find it in the grocery store: on a pantry shelf, next to boxed pasta, rice, and other dry ingredients. You can keep an unopened box of Velveeta in your pantry or cabinet for up to six months

However, once you open the foil wrapper inside the box, you need to refrigerate this cheese. You can store it in the original foil and box, as long as you make sure to cover the cheese completely.

Keep in mind that if air gets to the cheese, it’ll harden. You can cut off hard edges and still use most of the cheese, but it’s best to protect the whole block from the air for the best taste.

Should Velveeta be refrigerated?

Yes. As soon as you open the foil wrapper of the Velveeta cheese, you should store any unused portions in the refrigerator. You can keep it in the original packaging and just wrap the foil around the cheese to cover it completely, then put it back in the box. This method helps prevent you from forgetting about the cheese and letting it go bad.

What can i get instead of Velveeta?

The three cheese you can get instead of velveeta are:

  • Cheddar cheese
  • Gouda cheese
  • Swiss cheese

You’ll notice that each alternative is a type of actual cheese. There’s a reason for that: these different cheeses fulfill Velveeta’s role, melt quickly, and add a little variety of their own with their distinct flavors and textures.

Cheddar cheese is one of the best replacements. It mimics Velveeta convincingly, and if you get sharp cheddar, it’s much healthier than other alternative options. It’s also a delicious option, with a more authentic cheese taste than Velveeta and other options.

Cheddar Cheese
Cheddar cheese

Gouda cheese is a wonderful alternative for a multitude of reasons. It’s creamy, it melts quickly, and it adds a certain amount of sophistication to any dish you might make. Gouda is an excellent option because it has an entirely different flavor that pairs with almost anything imaginable.

Gouda cheese
Gouda cheese

Swiss cheese is the final replacement, although it is equally acceptable as cheddar and gouda. Similar to your other options, Swiss cheese is very creamy and melts quickly. Not only that, but it has a sharper flavor that makes any dish interesting.

Swiss Cheese
Swiss cheese

Each of these options can be added to a dish that would otherwise require Velveeta. You can use a simple one-to-one ratio or add a little more if you’re feeling adventurous. The basics of your recipe don’t need to change, which is part of what makes these alternatives so perfect. 

About Lisa Price
Lisa Price
Lisa is Food Champ's resident fitness enthusiast and nutrition expert. She holds a nutrition degree in her home state of Florida and works for a large health system to ensure sound nutrition and dietetics information is passed on to all members.
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