In life, there are age-old questions which are often asked but sometimes remain unanswered.
One such question which has kept people awake at night is wondering what the difference is between the left and right Twix.
This was further fueled a number of years ago when Mars, who produces Twix, broadcast a commercial that made the viewers think about it yet again.
While it’s pretty clear that the two bars are identical in terms of their taste, cookie and chocolate – the company is adamant that the two sides are different. So what exactly constitutes the difference?
Well, in short – it’s down to the factory and the way in which each side is made, but there’s a lot more you need to know than just this.
So we’ve written this handy guide that looks to explain everything you need to know. We’re going to explain the difference between the left and right Twix along with a lot more helpful information.
Ready to learn more? Read on for all the answers!
Left Twix Vs Right Twix
Without any more delays, let’s get right into this guide and explore the battle between the left and right Twix – you might be surprised at some of this information!
Two Rival Factories
Most people will be aware of the rivalry that “the best side of Twix” started. The campaign is still ongoing and asks the consumer which side of the bar they prefer.
For example, in the DeSide convention, both left and right Twix lovers attended to fill out questionnaires regarding their interests, social likes and dislikes and their clothing preferences.
The results showed some crazy statistics.
Bizarrely, the side that favored the left Twix had nothing in common with the side that favored the right Twix.
This seemed to have created even further questions about if both of these sides have some sort of social connection and speak to your characteristics.
Left Or Right?
The campaign has actually become somewhat of a rabbit hole for some people, with many consumers and researchers going so far as to examine the two sides closely.
While the two sides look identical to the naked eye – the company has confirmed there are differences.
Primarily, the differences come through the production. The left Twix has the caramel cascading onto the cookie, whereas the right Twix has the caramel coat the cookie.
This may appear to be somewhat inconsequential, but there are clear differences.
The whole debate has become a bit of a joke for some, but for others they take the campaign incredibly seriously and continue to research and explore what makes the two sides so different.
Another crazy fact about this though came from Twix’s own website.
They released a statement that explains that the two sides are packaged in the same place as each other, but they are actually packaged at completely different times!
When it comes to the taste and consistency, this becomes an area of contention and subjectivity.
Many people claim there is absolutely no difference between the two, whereas others claim there is a clear improved crunchiness and sweetness in the left Twix.
The fact is, as the manufacturers and Twix themselves will not confirm or deny these claims, this debate will continue to rage on.
The problem of course is, as taste is pretty much subjective – it’s difficult to come to a definitive conclusion.
Despite this though, the marketing campaign from Twix has continued to rage on for decades now, and the level of success that they are seeing and have seen is actually striking.
Debatably, you could say that their marketing campaign is pretty much their USP now (Unique Selling Point), so it’s unlikely to change.
Marketing Campaign
It’s pretty clear from the fact that this campaign has opened such a huge divide that Twix’s marketing campaigns are highly successful.
They have been able to gauge customer interest and certainly increase sales massively.
The “pick a side” campaign has continued to see success with brand new platforms where customers can get involved.
Notably, if you look on Instagram with the hashtag #PickASide you will find a whole host of photographs and videos from customers.
Crazily, you might think that this sort of customer engagement would be somewhat “ignored” by Twix – but this couldn’t be further from the truth.
Every now and then, Twix will open a poll or even tally up the votes based on hashtags and update their customers with data.
As you may imagine, through such continuous data – people who have dived right into the rabbit hole continue to ask questions and search for the answers.
The fact is though, as this marketing campaign has proven to be so successful, it’s unlikely to stop.
In other words, if Twix or the manufacturers openly told the consumers that there are no differences or the difference between left and right are X – then this campaign would fail.
Arguably, you could say this campaign is one of their main selling points for the bar.
The Bottom Line
And that’s everything you need to know about the right and left Twix!
While there are some minor differences in terms of how they are made and their packaging times, whether there are any taste or texture differences is still unclear and comes down to subjectivity.
We hope this guide has been useful for you. Good luck – and why not try a Twix now and find out for yourself!
Frequently Asked Questions
We will now cover some of your most frequently asked questions. Hopefully we are able to answer yours.
The difference between the two sides comes down to the factory method of caramel coating and the packaging times is different – aside from this, it comes down to customer opinion.
If the campaign of “Pick Your Side” ever goes stale, then the company may decide to provide an answer and create a new campaign – but this is unlikely unless the bar becomes defunct and they cease to sell them anymore, due to the campaign being their USP.
Based on the DeSide convention, having a preference for the one side would suggest you have different clothing and social tastes, such as activities, sports etc.
It’s difficult to tell what these are without seeing complete data from the study.
